The shop takes its handle from the longstanding social media presence of Nigel Cleaver. An afficionado of quality men's clothing since boyhood, he has presented his classic aesthetic to internet users worldwide, initially as lead moderator for the sartorial bible Styleforum and later through his popular Instagram profile @ignoreatyourperil. He has since written articles for several menswear giants - Private White VC, Italist and Crockett and Jones to name but three, and most recently established a presence on TikTok and Youtube. After many years of honing his personal style and engaging with other enthusiasts of classic menswear, he has excitingly taken the next step of opening his very own store with his partner Ali.
Nigel says: "I credit my inspiration for quality menswear to my grandfather who always took exceedingly great care in the way he presented himself. Over the years, I have realised that the way we shop today has eroded many of the principles of my grandfathers day, prioritising fast fashion over timeless style and quality. Our aim in opening the shop is to offer great quality pre-loved clothing for realistic prices without compromising the personal face to face shopping experience".
Here at IGNOREATYOURPERIL, we believe in prioritising classic style over fast fashion and our pieces are carefully curated to reflect our ethos. While our pieces are pre-loved, with pricing to reflect this, we do not compromise on quality.
While an online presence allows us to connect with menswear enthusiasts worldwide, we appreciate the importance of touching and trying quality pieces before parting with hard-earned cash. That's why we've worked hard to bring you a warm and welcoming space to browse the items we have to offer.
We know that navigating the world of tailored style can be daunting and believe everyone should have access to the knowledge required to dress well. We offer in-store guidance on every piece we sell and offer appointments to those customers seeking a more personal experience.
10:00 – 17:00
Monday-Thursday - by appointment
Make a day of your visit and sample the excellent food at nearby village pub: Nags Head Wollaston | Freehouse Pub & Restaurant | Welcome – nags-head-wollaston
or alternatively, enjoy a light bite and a cuppa in the shop courtyard courtesy of Awbery's Tea Rooms of Wollaston